Increasing Competitiveness Strategy Bobung Wooden Batik Center With Krebet Wooden Batik as Tourism Support

Dwiyanti Dwiyanti

doi:10.15294/edaj.v6i2.22209

Abstract

Competition between the centers is caused by the differences between the two centers. The research is analysis strategy of competitiveness increase of a study of Bobung Wooden Batik Craft Center and Krebet Wooden Batik Craft Center. The aim of this research is to describe, analyze the internal and external factors inside the centers, and formulate the right strategy to increase the competitiveness between the two centers. The method is SWOT analysis method and the IE matrix. The population used for this research are SME entrepreneurs of wooden batik handicraft, which include eighteen entrepreneurs of wooden batik handicraft of Krebet center and thirteen entrepreneurs of Bobung center. Based on the identification, the main strength of wooden batik handicraft is the product innovation of the design and shape. Based on the analysis, the main opportunity is the increasing number of visitors and the main threat of it is the substitute product. The alternative formulation of strategy using the SWOT matrix produces the main strategic alternative that is the SO strategy to reach the existing opportunity by utilizing the strength owned that is the product innovation. The formulation based on IE matrix produces the main strategy that is the growth strategy.

Highlights

The Indonesian government now is favoring the tourism sector as one sector that greatly contributes to the country's foreign exchange
Tourism is a new industry in providing the Description : The number is in trillion rupiahs except the work force that is in million people the share in percentage (%)
The Special Province of Yogyakarta is a province that sells many tourist objects in the following: there is a historical tour with some historical heritage in the colonial era; there is a natural tourism found in the southern region of D.I Yogyakarta

Summary

Introduction

The Indonesian government now is favoring the tourism sector as one sector that greatly contributes to the country's foreign exchange. The government’s seriousness is realized in the Visit Indonesia program since 2008 to increase the number of tourist visits to Indonesia. In 2009 until 2013 it is proclaimed as a continuation of the program in each tourist destination. Tourism is a new industry in providing the Description : The number is in trillion rupiahs except the work force that is in million people the share in percentage (%). The Special Province of Yogyakarta is a province that sells many tourist objects in the following: there is a historical tour with some historical heritage in the colonial era; there is a natural tourism found in the southern region of D.I Yogyakarta. There are some beaches in the southern part besides there are the arts and cultural tourism and the regional culinary. To measure tourism sustainability requires a knowledge of the complexity of tourism systems and the specifics of any given location (Franzoni, 2015)

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