Increasing Competitiveness in Small and Medium Industries

Abstract

This study aims to examine the influence of variables of Entrepreneurial Orientation, Marketing Performance, and ICT Capabilities on Competitive Advantage and how to increase competitiveness at the Cibaduyut Shoe Industry Center. The research methods used are qualitative and quantitative methods. Data analysis techniques and research model testing using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that there was a significant influence between Entrepreneurial Orientation and Competitive Advantage, there was an insignificant influence between Marketing Performance and Competitive Advantage, and there was a significant influence between ICT Capabilities and Competitive Advantage. To increase competitiveness in the Cibaduyut Shoe Industry Center, namely by improving factors that are categorized as weak by providing solutions intended for MSME players at the Cibaduyut Shoe Industry Center or the Bandung City Trade and Industry Office so that synergy arises to create MSMEs that have competitiveness.