Abstract
The food retail sector is characterized by high competition between the largest retail chains, which explains the urgency of searching for additional competitive advantages for companies. The market capitalization of companies was chosen as an indicator of competitiveness, and intangible assets were chosen as a key factor influencing it in the conditions of digitalization. The author assessed the impact of intangible assets on the capitalization of Russian and foreign companies in the field of food retail. The research results can serve as a basis for developing new strategic goals for food retailers in the modern economy.
Highlights
Annotation: The food retail sector is characterized by high competition between the largest retail chains, which explains the urgency of searching for additional competitive advantages for companies
The market capitalization of companies was chosen as an indicator of competitiveness, and intangible assets were chosen as a key factor influencing it in the conditions of digitalization
The author assessed the impact of intangible assets on the capitalization of Russian and foreign companies in the field of food retail
Summary
Annotation: The food retail sector is characterized by high competition between the largest retail chains, which explains the urgency of searching for additional competitive advantages for companies. Лидером по величине стоимости НМА является американская компания Walmart (в отчете «Global Powers of Retailing 2020» организа ция занимает первое место), стоимость нематериальных активов кото рой на 2019 год составляет примерно 19 883 млрд. Руб., в то время как у крупнейшего российского продуктового ритейлера величина НМА на 2019 год равна примерно 126 млрд. 4 Отчет компании Deloitte «Global Powers of Retailing 2020» [Электронный ресурс].
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