Abstract
The exercise of commercial activity requires the fulfillment of specific obligations, starting with the fulfillment of registration formalities in the Trade Register, the exercise of trade within the limits of lawful competition, as well as the protection against unfair practices in the relationship with consumers. Regarding unfair practices, the legislator issued specific rules that aim to balance the operation of the market, by promoting a high level of consumer protection, with the prohibition of those commercial practices that affect the economic interests of consumers. The article analyzes deceptive commercial practices, the relevant regulations, with reference to the specific jurisprudence.
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