Incorporating twitter within the sport management classroom: Rules and uses for effective practical application

Abstract

Using Twitter within the Sport Management classroom can provide a wealth of opportunities for learning, engagement, discovery, and creativity. Twitter boasts over 284 million active users, who are looking for opportunities to communicate with other professionals, stay abreast of current news, and market ideas. It has become a platform for marketing and communication for all involved, from coaches, athletes, leagues, teams, and consumers. The purpose of this article is to share rules and uses of Twitter within the Sport Management classroom. We believe Twitter provides both effectiveness and collaboration that stimulates learning within the sport management curriculum.