Abstract

Market forces, fast rate of increase of technology and globalisation are augmenting the importance of product and process innovation as a source of competitive advantage for manufacturing enterprises. The key factors spearheading market success include the capacity to develop the right products for the right customers using the right processes with shorter development lifecycles than competitors. This paper discusses a methodology used to incorporate Integrated Product Development (IPD) which has been, for the past two decades, the default product development technique with technology road mapping to make it dynamic and innovative. In effect, IPD is key to producing complex, customised products to the market in the shortest possible time. The incorporation involves identifying key market drivers affecting the enterprise, assessing the effect of these market drivers on the evolution of the IPD process, brainstorming for alternative technologies to respond to the IPD so as to leverage enterprise competitive advantage and finally using this information to chart a road map from which we can extract preferred technology solutions.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.