Abstract

Abstract Arts have great potential to facilitate sustainability. However, as a growing research field, it is still not clear how and what factors of arts can be applied to promote sustainable behavior. This paper summarizes five key factors of artistic thinking, including novelty, criticism, perfectionism, unique, and passion; each of them reveals clues to addressing sustainability issues. Meaningful examples are presented to demonstrate the proposed ideas, and the implications for researchers and practitioners are discussed. The results suggest that turning any form of art-making processes into service offerings can help companies work with their customers and co-create sustainable value with them. Artistic thinking also encourages hands-on programs and problem-based learning that benefit education for sustainability. To link artistic thinking to behavior change, more art-making and art learning programs for citizens and communities should be developed.

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