Income from Tickets Sale in Georgian Football Clubs

Abstract

Georgia has a big history in football, many famous Georgian players played for the national team. Football is one of the most popular sport in Georgia. Ticket sales income is one of the main source of football teams. Ticket selling and merchandising is one the most important thing for big clubs, their legal and financial resources are directed towards from the tickets income. We have a serious problem in Georgia, Georgian clubs did not have ticket selling and they don’t have income from tickets. The clubs are not selling tickets and they don’t have income from ticket selling, they don’t have seasonal tickets, which one has one of the most important role in modern clubs. Sport has an important role in establishing the healthy lifestyle. The development of Sport has an important role as in developing as well in high-developed countries. Sport clearly expresses the cultural, social and economical situation on a global scale. For businessmen who are buying clubs, the big part of the motivation is gaining power and respect. Usually, they are fans of the club that they are buying. Most of them want to be famous not only in their own field. Additionally, the most important goal of football clubs is to maximize their revenue. However they are acting according to the money they have, they must do financial balance. Teams are thinking to get the important role in international market tickets and seasonal tickets. Football is currently the most popular sport in the world. In the season 1999/2000, the professional English football league (Premier league) became the first league in the world to pass one billion Euros income marks. (Vopel, 2011) The average club/wages-turnover ratio has increased continuously over the last decade: the total wages and salaries figures in 1999/2000 season were 747 Million Pound Sterlings. Football is a massive sport. People are playing football in every country. Businessmen’s are trying to invest money in football. This sport is one of the biggest sport in the world. In modern life, sport is a big business. To get the success, many things to do are necessary. It is difficult to examine sport as a singular entity. In fact, the multifaceted-sport industry includes such diverse segments as the sport-related media, legal and financial services, sponsorships, advertising, endorsements, ticketing, events, facility operations, wholesale and retail sporting goods, education, nonprofit work, community development, entertainment, gaming, recreation, sport tourism. Sports participants, spectators and business managers hold unique interests in the sports industry. Stakeholders also include educators, tourists, gamblers and gamers. (Baker & Esherick, 2013). Keywords: Income from ticket selling; Financing systems; Management; Salary; Merchandising.