Abstract
Modoinding Subdistrict is the one of the potato plantation center in South Minahasa Regengency. In this subdistrict, generally farmer plants potato. The potato farming in this subdistrict has the problems related with the objective of the farming to increase the income. The problem related with the farmer’s income is the low of potato plantation productivity and farmer’s share will affect the farmer’s income to make it lower. The other problem is the the marketing problem where the farmer as a producer do not have a high bargaining position because the farmer is only a pricetaker so that his income is low. The objective of this research is to : (1) to investigate an to analyze the potato farming income in Modoinding Sub district, (2) toidentify institution, channel and function of potato marketing in Modoinding Subdistrict, (3) to investigate and to analyze potato marketing efficiency in Modoinding Subdistrict. The research result shoed that (1) there was a difference between the level of the potato farmer income that planted Superjohn Variety and Granola L., (2) there were 4 marketing channel conducted in Modoinding Subdistrict.
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