Abstract
The third-party Trading Platform connect providers can connect digital Contents Providers with the Demanders, providing them with information and transaction services and get the corresponding benefits, but how to determine the pattern of income distribution between the Trading Platform and digital content providers is the key for the survival and development of the Trading Platform. This article discusses the income allocation models between the Trading Platform and the digital Contents Providers under the conditions of symmetric information or asymmetric information, and concludes four principles for the development of Trading Platform, which are reasonable risk-sharing principle, balanced distribution of profits principle, group interests optimization principle, and mutual negotiation principle. KEYWORD: The Trading Platform; Digital Content Products Providers; Allocation Model; Principle
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