Abstract
UK inclusive tours (ITs) may be expected to achieve increased market penetration in the 1990s with the number of ITs doubling from 10 million to 20 million. There will be little change in the most popular destination countries with Spain continuing to top the list. Classification of market segments will be much finer grained with the accompanying development of extremely sophisticated tourism products. The overall result will be to put about 60% of the IT market in the hands of two major operators by the 1990s with the rest of the market going mainly to small specialist operators.
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