Abstract
We need pay more attention the process of being sociologists and less attention rates of productivity. To support this statement, I present a case study of the processes in which I have been involved while studying Deadheads, fans of the former rock band, the Grateful Dead. To avoid negative sanctioning, I proceeded slowly with this research and therefore had time engage students, the media, and Deadheads in sociological dialogue. As a result, my teaching, ability communicate sociological ideas, opportunities incite sociological thought, and data were enhanced. To fulfill the promise of sociology to revolutionize how people think (Johnson 1997), we need engage publics in dialogue and establish routine rewards for doing so.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
