Abstract
Nobel Laureates, Richard Thaler and Cass R. Sunstein, in their Nobel Prize winning work, Nudge: Improving Decisions about Health, Wealth, and Happiness, introduced the idea that ‘governments can help people make better decisions while respecting their freedom of choice.’ This upended the neo-classical economic theory that believed that “people make rational economic decisions on the basis of complete Information.” 1 Drawing inspiration from the work of Nobel Laureate Richard Thaller, our plan is to nudge and incentivise households to adopt proper waste management and water conservation methods communities across India to choose sustainable sources of energy and be conscious of their resource consumption.
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