Abstract

ABSTRACTSuccess of incentive transfers programs in South America has encouraged policymakers in India to adopt similar demand-driven approaches to reward behaviors that invest in girls and eventually change negative cultural attitudes toward them. Embrace of this approach, however, needs to be nuanced by a closer scrutiny of the gendered impact of such programs; an understanding of the differential sociocultural and public policy contexts; and a questioning of the design of the incentive transfer programs in India. Despite their political uptake, such programs address the practical needs of girls and women while neglecting their strategic interests. Furthermore, without adequate critical engagement, the programs can have unintended consequence of reinforcing gender stereotypes. Rather than importing developmental shortcuts, India should turn its gaze inward to supply-side interventions and homegrown mobilization experiences of the women’s movement.

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