Abstract
Inbound Marketing Strategy: Marketing Concept To Increase Sales of Small and Medium Enterprises (SMEs) Products in Indonesia
Highlights
The development of internet users in Indonesia in the last ten years has experienced significant growth
The increasing growth of the internet and social media users in Indonesia opens up great opportunities for businesses to conduct effective and low-cost marketing
SMEs realize that outbound marketing efforts alone are not enough to increase sales and generate profitability
Summary
The development of internet users in Indonesia in the last ten years has experienced significant growth. The covid pandemic requires all world communities to maintain distance or social distancing. This condition has forced various activities to be done in a very limited and not accessible face-to-face. The world economy simultaneously experienced a slowdown characterized by the economic growth of almost all countries experiencing a decline and decreased business activity. This situation has encouraged businesses to change their business patterns and activities in different ways. Maximum utilization of digital technology for the sustainability of the business world This condition gives the company a lot of experience. All retail companies have accelerated the digital transformation that implies a "new player" in the online market (Erdmann & Ponzoa, 2021)
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