Abstract

The article highlights the results of the study conducted to disclose the rhetorical potential of prosody in an inaugural speech. The material for the study was the speech delivered in 2017 by the President of the Federal Republic of Germany Frank-Walter Steinmeier. In this paper, prosody is considered from the standpoint of pragmaphonetics as one of the effective rhetorical means of persuasion, which not only forms the expressiveness of speech and makes political speeches more attractive to listeners, but also helps to achieve pragmatic goals of the speaker.The article analyzes the peculiarities of functioning of certain prosodic means (stress, pausation, speech melody, tempo and rhythm) during a politician’s public speech and defines the role of prosody in the implementation of functions specific to inaugural rhetoric. Through changes in the prosody of the speech some prosodic contrasts are created, which perform an expressive function, provide contact between the speaker and the audience, allow to avoid monotony and further enhance certain fragments of the message, thus drawing the listeners’ attention to the key concepts of the speech.According to the results of the experimental phonetic research, the importance of modifications of prosodic parameters for the realization of the communicative intentions of the speaker has been illustrated on the example of some fragments of the German president’s inaugural speech. It has been found that in order to increase the listeners’ attention, the speaker uses such prosodic means as more frequent emphasis, slowing tempo, frequent use of longer pauses, and speaking fragments of the message in an extended tone range.

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