In the Perspective of Communication the Study of How the Opinion Leaders of the Media Era Shape Roles

Abstract

Since human beings entering the Internet era, opinion leaders have played an increasingly principal role. Therefore, their ability to play communication information, transmitting attitudes and guiding topics is not as good as before, and those who rely on major short video platforms and social media gradually became opinion leaders. This article selects active opinion leaders on major platforms for investigation. This article will start with the characters connotation of the leader and demonstrate its image and role in the perspective of communication. Then start from the creation path of the opinion leaders of the media era to study how it shapes its role and image in social communication. The researchs method of the case research of this article is as follows: first, investigation research methods, collect information on the Internet, and investigate the way the leaders on the Internet shaped their own roles. Second, on the basis of literature research methods, use case research methods and dialectical comparative methods to study the differences and characteristics of different opinions of different opinions leaders in character formation. Here comes to the conclusion, using specific communication rules, using diverse channels and calculating boundaries to attract and influence public opinion.