Abstract
AbstractThis is a short overview of the newly published four-volume anthology edited by Jamin Pelkey et al. titledBloomsbury Semiotics, with a critical reflection upon the disciplinary status of general semiotics today. The paper proposes methods and principles for future semiotic research and observes the overall trajectory of semiotics during the age of the business model of university life and the marginalization of the humanities. The paper supports the major position ofBloomsbury Semiotics, which is to conceive of semiotics as the most effective platform for revitalizing the humanities in cooperation with hard science, and the reintegration of Peirce and Saussure as the theoretical bedrock of general semiotics.
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