In the Eye of the Beholder: Cross-Cultural Lesson in Leadership from Project GLOBE:

Abstract

The article discusses cross-cultural leadership and cultural bias in surveys. The author critiques the GLOBE study methodology and suggests that researchers can influence survey conclusions by omitting regionally specific alternatives. He argues that sample sizes are too small to generalize about leadership styles. He offers an alternative method in the Third Culture Bonding (TCB) model which focuses on identifying potential cross-cultural conflicts in Sino-American ventures and developing groups to cope with those sensitivities. The author cautions against applying either GLOBE or TCB methods generally to other cultures.