‘In the Beginning was the Land’: The Appropriation of Religious Themes in Political Discourses in Zimbabwe

Abstract

AbstractAs the political and economic crisis in Zimbabwe worsened between 2000 and 2003, the state embarked on an intense propaganda campaign. Facing an increasingly popular opposition, the state adopted a two-pronged strategy of marketing its programmes while subjecting the opposition to violence and negative publicity. Using various media, the propagandists sought to portray the ruling party (ZANU-PF) as a sacred movement fulfilling prophetic oracles that the black majority would reclaim the lost land. State functionaries systematically appropriated religious ideas, with concepts from Christianity and African traditional religions being used to buttress political statements. The controversial land reform programme was couched in religious terms and notions like sovereignty attained mythical proportions. This article examines the appropriation of religious themes in political propaganda in Zimbabwe. It analyses the communication environment in the country and how it facilitated the interface between religious and political discourses.