In search of visual expertise: examining skilled vision in the work of news photo professionals

Abstract

Photojournalism professionals play a key role in producing and choosing the visual coverage that we see in the daily news media. This article focuses on photo editors and other photojournalism professionals behind the news images, and explores how they see and look at pictures professionally in order to decide what is newsworthy. The actual work practices of photojournalism professionals were scrutinized by using methods of newsroom observation and interviews at three media organizations. The theoretical framework applies ethnographic studies of vision in professional practices that consider vision as a socially situated activity and education of attention. The findings suggest that the education of the professional eye of photojournalism practitioners involves informal and everyday work practices that include characteristics of an apprenticeship. Finally, four areas where the professional knowledge accumulates were found: (1) constant following of news; (2) the use of reference images; (3) the use of specific software; and (4) social interaction among the professionals. In conclusion, it is argued that photojournalism professionals’ visual expertise is poorly understood. The shared vision is constitutive for the social organization of the profession while it concurrently narrows the visual coverage published in the media.