Abstract
Since 1989, Poland has been experiencing a revival of local and regional movements rediscovering their traditions. The movements benefited from a reform of the system of local and regional government. The paper introduces a case of one of new administrative unit established at the foot of a southern Polish peak Babia Gora. Regional actors have used the peak’s image in building a regional identity. The paper analyses how this mountain and its various representations are exploited in regional narratives. This importantly includes a use of this newly created identity to rally the regional community around common development objectives.
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