Abstract

AI has been used in marketing for decades, long before the term “AI” even existed. From providing valuable insights into customer behaviors to automating processes, AI has revolutionized the way marketers do business. But how effective is AI in digital marketing? Is it worth investing in a machine learning platform? In this paper, we will take a look at the advantages and disadvantages of using AI in digital marketing and explore the potential of this technology. This is also one of the first few initiatives to study the effect of AI applications on the sales data of real time businesses.

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