In Pursuit of English

Abstract

Abstract This book presents subjectivity as a theoretical and analytic perspective for studying the intersection of language and political economy. It makes this point by arguing that the way English comes to be valorized as a language of economic opportunity in the context of neoliberalism must be understood with reference to subjectivity—the dimensions of affect, morality, and desire that shape how we, as human beings, understand ourselves as actors in the world. Focusing on South Korea’s ‘English fever’ that took place in the 1990s and 2000s, this book traces how English became an object of heated pursuit amidst the country’s rapid neoliberalization, demonstrating that English gained prominence in this process not because of the language’s supposed economic value, but because of the anxieties, insecurities, and moral desire that neoliberal Korean society inculcated—which led English to be seen as an index of an ideal neoliberal subject who willingly engages in constant self-management and self-development in response to the changing conditions of the global economy. Bringing together ethnographically oriented perspectives on subjectivity, critical analysis of conditions of contemporary capitalism, theories of neoliberal governmentality, and sociolinguistic and linguistic anthropological frameworks of metapragmatic analysis, this book suggests an innovative new direction for research on language and political economy, challenging the field to consider the emotionally charged experiences we have as language users as the key for understanding the place of language in neoliberalism.