Abstract
AbstractThe purpose of this study is to explain how trust in organic food is created, with regard to the subjective perspectives of consumers and the ways in which they trust in the quality of organic food. Empirical study includes qualitative analysis focused on how consumers build trust in organic food and its quality. The findings of the study challenge the assumption that organic certification can successfully operate only if consumers have an adequate amount of information about what they are buying. The article shows that consumers possess strategies that enable them to find sufficient and satisfying solutions, also in those situations in which they objectively lack the necessary knowledge. Trust plays a key role in this situation, which is based on faith.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
