In-Depth Exploration of the First Tattoo Process and Re-Tattoo Experience of Generation MZ

Abstract

Purpose: Korea s MZ generation is a coined term that refers to both millennials (M) and generation Z. They have distinct personal values, are proficient in using digital media, and show characteristics of value consumption and conspicuous consumption. Therefore, in this study, among the qualitative research methods, the phenomeno-logical research method was used to explore in depth in order to find out the perception and attitude toward the MZ generation s first tattoo participation process and re-tattoo experience. Method: Five active MZ generation participants who can reflect the most realistic information and experience according to the research topic and have tattoo experience were selected as a nomadic sampling method. The data analysis of the in-depth interview contents was analyzed according to the four-step method suggested by Giorgi. Results: As a result of the study, 93 semantic units, 24 sub-components, and 6 components were finally de-rived. The contents of the components were identified as tattoo participation motivation, SNS use, tattoo recogni-tion change, tattoo addiction experience, negative factors, and positive factors. Conclusion: In the process of participating in the first tattoo in the life of the MZ generation, it was confirmed that tattoos exposed through SNS or mass media arouse curiosity, and the characteristics of value consumption and conspicuous consumption are reflected in tattoo participation. In addition, it was found that the tattoo participation decision time was gradually shortened as the tattoo was recognized as an accessory of the body. Through these research results, it is expected that tattoos can have realistic scalability in the cosmetic field.