In defence of the domestic tourist - a comparison of domestic and international tourists’ revisit-intentions, word-of-mouth propensity, satisfaction and expenditures

Abstract

ABSTRACTDomestic and international tourists to Norway were compared concerning revisit intentions, Word of Mouth propensity (WoM), satisfaction and expenditures. Data from five large surveys were analysed. Results indicate that domestic tourists in Norway have higher revisit intentions, higher WoM-propensity and that they are more satisfied with the destination than international tourists were. Norwegian domestic tourists were also among the highest spenders in the data presented in this research note.