Abstract
BetterHelp, billed as the world's largest mental health therapy platform, announced a promotional partnership with tennis stars Venus Williams, Frances Tiafoe and Taylor Fritz to provide up to $3 million worth of free mental health therapy to people in need. The initiative is designed to shine a light on the importance of mental health as a component of overall well‐being and destigmatize getting professional help, Business Wire reported Sept. 6. The giveaway, offered by BetterHelp to those who sign up at betterhelp.com/tennis, will come in the form of one‐month free therapy subscriptions, with a total equivalent value of up to $3 million. Notably, this is the second time Williams has partnered with BetterHelp to raise awareness for mental health resources, following a 2021 initiative with the Women's Tennis Association. “No one is immune to mental health challenges, no matter our background or how we seem to be doing from the outside,” said Williams. “Mental health is a personal journey for each individual and it's one we are all learning how to manage together. I'm excited to continue working with BetterHelp to destigmatize seeking professional help and provide free access to therapy.”
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