Abstract
The Ad Council, in partnership with the Centers for Disease Control and Prevention (CDC), National Council for Mental Wellbeing and Shatterproof, is inspiring millions to “Start With Hope” in a national public service campaign, a news release from the Ad Council stated. This vital new effort aims to deliver a message of hope to those living with substance use disorders (SUDs), as well as those at risk of developing an SUD. A focus of the program is supporting Black and Hispanic/Latinx populations by connecting them with harm reduction strategies and treatment resources to start their journeys to well‐being and recovery, Ad Council officials stated. Informed by foundational research from the Ad Council Research Institute and experts from the CDC, the National Council and Shatterproof, the new campaign was developed pro bono by Accenture Song, the creative group of the information technology company, Accenture. The campaign leans on research insights that people with SUDs find immense value in hearing from those who have been through similar experiences. This new campaign emphasizes that recovery is not a one‐size‐fits‐all journey, and highlights that working toward well‐being often begins with harm reduction strategies like carrying naloxone, using substances less, or engaging in evidence‐based treatment options.
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