Impulsive Buying Behaviour Factors Generalisation and How to Improve

Abstract

Consumer impulsive behaviour involves three components: individual, situation and sensory. All three components can influence people's impulsive buying behaviour. It helps people to understand a more comprehensive picture of the factors that contribute to impulsive consumption and try to control such behaviour. For retailers, the lure of these aspects can be improved to attract consumers better. Past research has focused on a single set of factors that shape impulse spending better to understand the relationship between factors and impulse spending behaviour. However, these factors still need to be well summarised in this context. Therefore, this article provides a conceptual understanding of consumer impulse shopping behaviour, the factors that influence consumer impulse buying behaviour and how this behaviour can be improved. In addition, this article has focused primarily on exploring behaviour in an individual context. Questions about collective influences on individuals have not yet been addressed.