Abstract
Today, creativity is essential in not only art and culture, but it is also applied in science, economics, and is inseparable from improvisation in management. Creativity-related art industry helps to create new jobs and encourages development of other economic sectors; however, the complexity of assessment of the created product creates a challenge of increased market risk more than in companies in other sectors. Today, creativity relates to not only art, but also competitive advantage of organisations, innovation and is the most important driving force of economy; thus, it is important to understand the application of improvisation in management of art organisations.This article analyses how representatives of organisations understand improvisation in management, what experience members of organisations have and where (which stages of management) improvisation is applied.Research method: in order to find out about the phenomenon under research and collect as much information as possible, this study includes the qualitative method of multiple cases.
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