Abstract
Blended learning is a prominent trend in corporate training that has implications for distributed learning across a range of venues and constituents. Typically defined as an instructional program offered through a combination of two or more delivery modes, blended learning utilizes a variety of approaches, including print-based materials, instructor-led training, and web-based training, to name a few. This article describes training strategies and techniques available through blended learning designs, such as pre-work, assessment strategies, and transfer activities. The authors outline the advantages and limitations of blended learning options and present a case study on how one organization, Certified Medical Representatives Institute (CMRI), made the shift to a blended approach in its course product line, highlighting both successes and challenges faced in the transition.
Highlights
Blended learning is a prominent trend in corporate training that has implications for distributed learning across a range of venues and constituents
Follow-up interviews with benchmark industries suggested that declining enrollments in existing e-learning instruction were likely due to prior negative experiences that learners had had while engaged in an e-learning program
A variety of models exist to describe possibilities available through blended approaches to training [3, 4], we present opportunities afforded by blended instruction in terms of time and place
Summary
Blended learning is a prominent trend in corporate training that has implications for distributed learning across a range of venues and constituents. Mantyla [1] defines blended learning as the use of two or more presentation and distribution methods for the purpose of enhancing both the content and the learner experience. Blended learning utilizes a variety of approaches, including print-based materials, instructorled training, and web-based training, to name a few. This article describes training strategies and techniques available through blended learning designs and outlines the advantages and limitations of such options. The authors present a case study on how a nonprofit healthcare education organization, Certified Medical Representatives Institute (CMRI), made the shift to a blended approach in its course product line. The case study highlights both successes and challenges faced in the transition
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
