Abstract
e-Commerce, as a hot industry, plays an important role in people's lives. People visit e-commerce websites, check what they want, then click buy, and finally complete the transaction. The developments taking place at the level of electronic services at the global level and the intensification of competition and the increase in the experiences of electronic shoppers, the awareness and understanding of companies of the distinctive characteristics of the population in the region and their purchasing habits has become the most important for companies of e-commerce and services, where it is imperative Companies should keep pace with these developments and provide electronic services via the internet of high quality and efficiency, by focusing on the most important requirements for customer satisfaction, especially in light of the information and technological revolution. However, customers will have an awful experience if they visit crudely made e-commerce websites. Kunst A. (2019, Dec 20) claimed that around a total of 37.4% of customers complained that they had an awful shopping experience. The reason is that the service quality of e-commerce websites is not up to standard. This research aims to improve the quality of e-commerce service by using the Comprehensive and Referential Combination Model by implementing a Step-by-Step, Bottom-Up approach. Finally, we will recommend improving the quality of e-commerce service in construct and revision ways within parts of this model.
Highlights
E-commerce is called electronic commerce or internet commerce
We decide to study the Taobao website, which is a famous ecommerce website in China. We study how they can improve the quality of this service because we can probably find the link between their strategy and our model
F) Hypothesis Foundation – build a hypothesis model of criteria of e-commerce website: Based on the results obtained by the previous face method and our experience of browsing popular e-commerce websites and shopping experience, we provide a hypothesis model to combine with the previous research abstract model
Summary
E-commerce is called electronic commerce or internet commerce. In general, it represents people using the internet to buy and sell commodities or provide clearly priced services in funds and data flows. [6, 23] A computer network is a fundamental tool to make e-commerce achieve its value. It represents people using the internet to buy and sell commodities or provide clearly priced services in funds and data flows. More and more people can use the internet to browse the website, which provides the possibility for the promotion of ecommerce websites. From this point of view, e-commerce has great development potential and broad prospects.[15, 16] An E-commerce website enables people to order the goods they want without leaving home, and they can receive the goods delivered by logistics at home. [17, 18] some informal e-commerce websites attract consumers to browse and view through false advertisements or other attractive ways (such as promotion) More people begin to choose e-commerce to choose and purchase their desired products. [17, 18] some informal e-commerce websites attract consumers to browse and view through false advertisements or other attractive ways (such as promotion)
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