Abstract
"Peyek Initomas," as a micro, small and medium enterprise (UMKM) in Kluwih Sub-Village, has decreased its income since the spread of the COVID 19 pandemic. In addition, the small business also packs products that are too simple so that they are less attractive to consumers. Furthermore, the small business does not yet have a wide marketing and packaging label. UMY staff have several program activities to handle the difficulties in partnership with Student Real Work Lectures (KKN). First, the team socialized and trained small business owners to use social media for marketing their products. Second, the team assisted the small businessman in creating location points on Google Maps so that buyers, especially those outside the area, could easily find them. Third, the team assists the business owner in creating a "market place," including Instagram, Shopee, and the Balecatur Website to market their various products
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
