Abstract
Conceptual foundations of organizational and economic support for the development of enterprises in the hospitality industry have been developed, taking into account the level of use of information and communication technologies. It has been determined that the main results of the influence of information technologies on the hospitality industry are the optimization of business processes, as well as the transformation of the target consumer of hospitality services. The types of information and communication technologies are systematized depending on the direction of the business processes of the cycle of providing hospitality services. It has been substantiated that through the active use of information and communication technologies, hospitality industry enterprises satisfy the needs of customers in full in accordance with modern requirements. The relationship was established between the results of assessing the level of organizational and economic support for the development of information and communication technologies and the strategic choice of enterprises in the hospitality industry. Three types of strategies are identified – information expansion, improvement, retention and further development – depending on the low, medium and high level of development of information and communication technologies, respectively. The directions of increasing the level of development of information and communication technologies of the hospitality industry at different levels are proposed. The developed theoretical and methodological provisions can be useful in the formation of the concept of strategic development of the hospitality industry. The use of the proposed toolkit reflects the results, both quantitatively (increasing demand for hospitality services, improving financial performance, etc.) and in a qualitative form (improving the quality of service, creating a positive image, etc.).
Highlights
In the context of the global development of information technologies and the digitalization of the economy, there is a transformational transformation of the interests and motives of the behavior of economic entities in the direction of coordinated interaction
In addition to consumer benefits, information and communication technologies create the basis for an effective management system for enterprises in the hospitality industry, using information systems of various levels of complexity
It is established that the development of the hospitality industry is directly dependent on the level of digitalization of the economy and the informatization of society
Summary
In the context of the global development of information technologies and the digitalization of the economy, there is a transformational transformation of the interests and motives of the behavior of economic entities in the direction of coordinated interaction. The hospitality industry has experienced the most tangible impact from the development of a global informatization business, as a result of which meaningful changes in business processes have occurred. Information systems are associated with an absolute manager who, unlike a person, performs all tasks correctly, accurately and on time It manages all processes of the enterprise, turning it into a reliable business machine, freeing specialists from routine work and providing them with information support for making management decisions [2]. Multimedia technologies claim a leading role in modern conditions In this regard, it seems appropriate to establish an objective relationship between the use of information and communication technologies and the strategic directions of development of enterprises in the hospitality industry
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