Abstract
The profile of adult social care has probably never been higher and one of the biggest questions is how to manage demographic pressures on services as resources reduce, while aiming to improve outcomes and maintain quality. One group which brings these issues into sharp focus is the rising number of people with dementia and their carers. In this particular instance we have the additional focus given by the launch of the Prime Minister's dementia challenge. The challenge seeks to move further and faster in achieving the aims of the national dementia strategy focusing particularly on creating dementia-friendly communities, improving care and health and better research. This article sets out the context for the challenge, the logic behind extending the particular objectives set out in the challenge to better encompass social care and describes the action plan put together by the champion group for improving health and care. The article goes on to suggest that while the objectives of the Prime Minister's chal...
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