Improving the Creation of Social Science Theory in Journalism and Mass Communication Scholarship

Abstract

Research into journalism and mass communication (JMC) theory use and creation suggests that scholars fall short of standards required for the scientific method to perform properly. Sociologist Gerald Hage said this reflects inconsistency among scholars in the use of language and a lack of tools used to create social science theory. To address these conditions, this essay draws on three books to provide a glossary of terms about social science theory and to develop a format for presenting such theory. The aim is to improve consistency and precision in the creation of JMC social science theory.