Abstract
Students as an educated community group have a higher success rate in doing business. But they must be good at managing their time between running a business and studying. This research will focus on students who do business and the external factors that influence it. The object of research is students majoring in Accounting and Management, Faculty of Economics, Pamulang University who run a business. This study has several objectives, namely 1. to obtain a profile of these students in running their business. 2. get information on whether the campus environment can encourage their business development. This research is a qualitative research. Researchers used a questionnaire to collect information and data. The questionnaire is distributed online to students who have businesses. From the questionnaire, information was obtained that 47% of students sold their own products, more than 50% had been doing business for less than 1 year and more than 60% were micro entrepreneurs. Students use social media to market their products but they also need digital marketing training, on the other hand they agree that the marketplace can be a means to market products among the Pamulang University academic community. The conclusion is that Pamulang University, which has more than 70,000 students (source pddikti.kemendikbud.go.id), is a large market for students to sell their products and therefore needs to be supported by technology and a business ecosystem so that all of them can connected each others. Campus can cooperate with other parties to utilize technology such as marketplace.
Highlights
This research was conducted at the PamulangUniversity campus, to be precise, the Faculty of Economics, Undergraduate Accounting and Management Study Program
Based on the data obtained from the respondents, namely (1) Most of the entrepreneurial students study in semesters 4 and 7. (2) 47.9% of entrepreneurial students build their own business, not as resellers or continuing the family business. (3) 64.5% of students who are entrepreneurial have a business that is built for no more than 1 year. (4) 71.1% of students start a business because students have skills/ hobbies in the business field. (5) 89.3% of entrepreneurial students use social media as a means to introduce their products (6) 66.1% of students need digital marketing skills to boost their business performance
Based on the data obtained from the respondents, among others: (1) Most of the entrepreneurial students studied in semesters 4 and 7. (2) 47.9% of entrepreneurial students built their own business, not as resellers or continuing the family business. (3) 64.5% of students who are entrepreneurial have a business that is built for no more than 1 year. (4) 71.1% of students start a business because students have skills/ hobbies in the business field. (5) 89.3% of entrepreneurial students use social media as a means to introduce their products (6) 66.1% of students need digital marketing skills to boost their business performance
Summary
This research was conducted at the PamulangUniversity campus, to be precise, the Faculty of Economics, Undergraduate Accounting and Management Study Program. As it is known that some students have businesses and these businesses are run and developed, among others, to finance their studies. The number of the Pamulang University academic community reaching more than 74,000 people (Kemdikbud, 2021) has not optimally become a market for students in selling their products. Such a large market opportunity has not been managed properly due to various things and this is the theme of this research. The government realizes the importance of the role of entrepreneurs in developing the national economy because entrepreneurs play a major role in absorbing labor, increasing the country's foreign exchange and optimizing the use of natural resources (Isanawikrama, 2019). The data above shows that entrepreneurs, especially MSMEs, have a vital role in the Indonesian economy
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