Abstract
The entry of social life, human communicate with Language, there are many Languages made by agreement from the community of people, in the era of industrial technology, Advertising Language is one of the Languages that use ability to speak, The ability to handle conversations in real-time through advertising skills. The purpose of this study is to investigate features of advertising Language as a method of learning speaking English. This paper utilized Observation and Interview to gather the data. There are take Primary and Secondary data. The results of this study show the used of Advertising Language on the video assignment by the students are containing the features of advertising Language, and the result of the interview session that student helpful with the advertising Language to speech and supporting that can improve speaking English skills. Advertising Language have basic representations of perception that are interesting. Therefore, the researcher found that the function of the advertising Language features used had helped the subject speak both consciously and unconsciously, as a result of observations and in-depth interviews, the students have their own narrative that they fully supported the advertising Language itself use as a method of improving speaking English skills on the future.
Highlights
Human are social creatures that always need each other
According to FB, in the video of her task which lasted 2 minutes and 23 seconds, the researcher found 13 features of the advertising Language she used. according to the results of the researcher's analysis, in the video it appears that FB is very fluent in speaking, as if she is enjoying it, not all features of the advertising Language are used, but FB is more varied in speaking compared to other video assignments of his friends, for example, such as using grammatical features even in the second minute 1:41, so that adds a constructive impression
Not all features of the advertising Language are used, the OS is still fluent in speaking and can play the Language style quite well compared to other friend's video assignments, for example, such as the use of the Superlatives feature combined with Emotive Language which makes delivery more attractive in the minutes of 2:17
Summary
Human are social creatures that always need each other. The way they are connect to each other by communicating through Language and speech. Human communicate with Language, as people know there are many Languages in this world. The ability to handle conversations in real-time through advertising skills, which use wordplay, figurative Languages, and mixed Language styles. It can be concluded that the advertising Language is a complex Language and it can be trained with Language style. Advertising as a complex Language which means of conveying information to the public must be able to spread information to a large number of people in a very limited period, so that advertising is everywhere in today's society
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