Abstract
In order to accomplish organizational goals within constraints, marketers need to develop and implement marketing strategies effectively and efficiently. Trainers equipped with human performance technology (HPT) skills and knowledge may contribute substantially to strategy development and implementation and eventually contribute to organizational success. In this article, we demonstrate how HPT improved retail sales performance in an organization in the Chinese telecom industry. The outcomes highlight the benefits of integrating HPT with marketing strategies and the importance of forming partnerships between training staff and marketing professionals.
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