Abstract
We conducted two experiments designed to evaluate several strategies for improving response to Web and Web/mail mixed-mode surveys. Our goal was to determine the best ways to maximize Web response rates in a highly Internet-literate population with full Internet access. We find that providing a simultaneous choice of response modes does not improve response rates (compared to only providing a mail response option). However, offering the different response modes sequentially, in which Web is offered first and a mail follow-up option is used in the final contact, improves Web response rates and is overall equivalent to using only mail. We also show that utilizing a combination of both postal and email contacts and delivering a token cash incentive in advance are both useful methods for improving Web response rates. These experiments illustrate that although different implementation strategies are viable, the most effective strategy is the combined use of multiple response-inducing techniques.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
