Abstract
The Information and Communications Technology (ICT) sector is facing continuous changes in its New Product Development (NPD) as products become increasingly complicated and customer segments more fragmented. Price erosion is also an escalating challenge for the management in the ICT sector. The automotive sector was chosen as a benchmark as it has been a large-volume and competitive business sector for decades, and has streamlined its processes to meet severe price targets. This study utilises Toyota's product development model as a learning platform and presents improvement ideas for three different types of ICT companies: large, small and suppliers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
