IMPROVING NEGOTIATION AND DIPLOMACY SKILL OF YOUTH IN CIAMIS REGENCY FOR SUSTAINABLE TOURISM DEVELOPMENT IN THE ERA OF THE FOURTH INDUSTRIAL REVOLUTION

Abstract

Workshop on negotiation and tourism diplomacy, supported by the promotion of literacy culture, becomes one of community services conducted by International Relations Study Program, Budi Luhur University aiming to increase the society’s capability and capacity to contribute in Sustainable Development Goals and National Literacy Movement. During Semester 1 of Academic Year 2019/2020, the community service was held in Ciamis Regency, West Java, Indonesia, as the implementation of cooperation between the local authority and the university. The provided solution was focused on some issues: the quality of human resources, and the tourism sector that has received considerable attention within the local’s development goals. In order to achieve the objectives of this program, the workshop comprised of lecture, simulation, and interactive games. The simulation was conducted through focus group discussion, presentation, and competition that trained skills required for future jobs. The workshop has involved active participation from students, teachers, and parents from 13 general and vocational high schools, and related officials of Ciamis. The results showed that students were well knowledged about the prospective tourisms in Ciamis. Participants also displayed a good degree of comprehension on rapid technology advancement in the era of Fourth Industrial Revolution, which has created challenges and opportunities for millenials as the future development agents in supporting government diplomacy for tourism. Participants also showed a good skill and understanding on how to face those challenges and opportunities by considering various factors such as the importance of digital literacy for negotiation and diplomacy, as well as the varieties of interest existed in the contemporary tourism market. The participants also exhibited capability to apply their knowledge and comprehension in supporting the development strategy for tourism sector that should include the establishment of priority in goals, and at the same time to preserve the nobility values and open mind attitude.