Improving Marketing Education Through Effective Promotion of Marketing Departments

Abstract

Promoting the marketing discipline in general and a marketing department in particular are critical and integral aspects of marketing education. However this function is not well understood or utilized. Effective promotion of marketing departments influence the quality of marketing education. The authors explore promotional activities of marketing departments by analyzing the findings of a nationwide study of the marketing departments of AACSB schools. Results indicate that departments do better by using certain specific promotional devices. A six-step strategic promotional plan is presented as a result of the study findings.