Abstract
At the University of Arizona, four class sessions on library instruction are integrated into a graduate marketing research course. In addition to general research strategies, secondary sources and online databases are taught. Teams of students complete assignments, culminating in a marketing report on an industry. Students evaluate the experience.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
