Abstract
Functional communication is a necessity to succeed in high technology product development where projects typically are multi-site, multi-cultural, multi-technical, and products are complex. The aim of this study is to clarify what kind of process is suitable for assessing the effectiveness of communication in high-tech product development. Based on the literature analysis, a communication audit process is constructed and tested in five product development projects of different information and communication technology (ICT) companies. Based on test case experiences and analyses, this study proposes a streamlined communication audit process. An outcome of this paper is a streamlined communi-cation audit process that provides benefits for companies, but does not burden the organisation unnecessarily. Man-agers of high-tech companies can utilise the developed process for enhancing communication in their product devel-opment.
Highlights
Product development plays a crucial role for high technology companies
Functional communication is a necessity to succeed in high technology product development where projects typically are multi-site, multi-cultural, multi-technical, and products are complex
Functional communication is a necessity to succeed in business
Summary
Product development plays a crucial role for high technology companies. Continuous launches of new products, and new technologies are typical for surviving in high-tech business [1]. Product development is the life-blood for high technology companies [1,2,3]. In high-tech, product development projects are typically multi-site and multi-cultural [4,5]. Personnel can be involved in several simultaneous projects, while products are very complex [6,7]. Projects are typically multi-technical involving professionals with different backgrounds [8]. All of these aspects make communication for assuring successful product development challenging
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