Abstract
The US wine industry is in the midst of a radical transformation from a largely domestic industry to a global industry. This paper examines the US wine industry's current performance in global markets. Survey questionnaires were sent to every winery in California and the Pacific Northwest published in the Wines and Vines Directory, to tap into their export experiences, intentions, opinions and assistance needs. These wineries account for well over 95% of the wine produced and exported by all US wineries. The excellent 24% response rate adds depth and richness to the findings of this first comprehensive export study of the US wine industry.
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