Improving Educational and Professional Standards of Public Relations Professionalism: Towards Mixed Research Methods Approach

Abstract

Public relations and communication management has been recognised recently as a business management discipline, however, scientific research in a particular discipline needs to be extended theoretically and methodologically for a substantial contribution to the body of its knowledge. Does academic research on public relations professionalism utilise a mixed research methods approach? Thus, this paper is aimed at mapping out the analysis of literature on academic research of public relations professionalism across the United States, Europe and Asia. This paper begins with research philosophy and strategy to give an overview of conventional research methods. Then, a proposed mixed research method is addressed. Discussion and implication of study are discussed.