Improvements In Economy Digitization Quality Based On Innovative Technologies In E-Commerce

Abstract

Recent developments in digitized economy have resulted in radical transformation both in production and technologies and in the employment structure and people’s lives. The structure of consumption is also undergoing transformation with hi-tech products and information services taking an ever growing share and rapid growth of e-commerce. Research findings prove economy digitization to depend primarily on the level of its organizational structure, the scope and scale of functionality, its adaptation to the environment. Characteristic of modern digitized economy on the whole is its information and intelligence intensiveness with varying degrees across industries. The key factor guiding the philosophy of digitized economy is the process of converging traditional and e-commerce. For already existing and well-known brands e-commerce becomes an extra channel of business activity both for B2B (business-to-business) and B2C (business-to-customer). Developments in web-technologies result in establishing a global electronic financial market. The surveys conducted with the e-market target group allow forecasting that growth of e-commerce will generate a number of radically novel trends in establishing an up-to-date information infrastructure; its integration into global markets will stimulate minimization of overhead costs in the whole economy saving for allocating a significant share of economic resources for sustained economic growth.