Improvement of the sales policy of the enterprise

Abstract

The paper examines the problems of improving sales policy in the current development of modern enterprises, the basics of defining the concept of “sales policy” of commercial enterprises and offers ways to improve sales, clarifies the definition of this concept. Given the purpose of the study, a number of mechanisms that can have a positive impact on their operation have been proposed and substantiated for the successful operation of enterprises. The object of the study is a rapidly progressing trading company in Vinnitsa LLC “Podillya Strum”, identified the main areas of improvement of sales policy, which determine economic stability and a system of measures that provides a timely response to deviations from the planned values of economic stability. The main components and goals of sales policy, features of its development and justification, as well as one of the mechanisms of its formation are considered. The practical significance of the work lies in the possibility of applying in practice the proposed areas of improvement of sales activities to increase the efficiency of any commercial enterprise. Further research should be aimed at developing measures to increase efficiency, determine the criteria for selecting marketing strategies, reduce and prevent risks associated with the sale of products. Practice shows that you need a real assessment of marketing opportunities of the enterprise, in-depth research on marketing management of the enterprise on the principles of marketing, development of recommendations for improving the sales department of the organization, the formation of close relationship between sales and marketing, and a new sales and promotion system. Goods and services on the modern market, avoidance of other problems of delivery of the goods from the producer to the consumer.